AutumnCare is a registered Dignity Champion.

Dignity Champion

What is a Dignity Champion?

A Dignity Champion is someone who believes that being treated with dignity and respect is a basic human right and should always be upheld.

Believing that care services should be person-centered, and show compassion without exception.

Up to now, over 100,000 people have joined AutumnCare in signing up to become Dignity Champions. 

They have all pledged to act as positive role models and challenge any instances of poor treatment together and work together to drive improvement.

Dignity champions all have varying roles depending on their area of experience and work. 


All must uphold the ’10 Dignity Dos’

The 10 Dignity Dos were developed after speaking to people all around the country and identifying what Dignity means to them.

  • Have a zero tolerance approach to all forms of abuse
  • Support people with the same respect you would want for yourself or a member of your family
  • Treat each person as an individual by offering a personalised service
  • Enable people to maintain the maximum possible level of independence, choice, and control
  • Listen and support people to express their needs and wants 
  • Respect peoples right to privacy
  • Ensure people feel able to complain without fear of retribution
  • Engage with family members and carers as care partners
  • Assist people to maintain confidence and self-esteem
  • Act to alleviate people’s loneliness and isolation 


At AutumnCare, we promote dignity in several different ways.

Our Care Management System includes forms, assessments and care plans that are all person-centered. 

This encourages care staff to provide personalised and individualised care.

Promoting dignity is at the forefront of our resident goals and outcomes.

We spend a lot of time in care homes, meeting with staff to talk about AutumnCare and training our clients. 

We like to interact with residents and our staff are always respectful and uphold resident’s privacy and dignity. 

This also relates to maintaining resident confidentiality at all times, when visiting the home but also when viewing any client data.

Here at AutumnCare, we are continually researching best practice and passing on our knowledge.

This ensures that residents receive the best care based on current evidence.


AutumnCare’s ethos is to ‘Make many lives better’.

If you would like to become a Dignity Champion and help make people’s lives better, you can sign up here.